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Series / Report no.
Open Access
Type
Report
Language
nl
Date
2021-03-01
Research Projects
Organizational Units
Journal Issue
Title
Communicatiemethoden voor ondersteunen gedrag
Translated Title
Communication methods for supporting behaviour
Published in
Abstract
Gedragswetenschappers en communicatieprofessionals hebben veel kennis opgedaan over de factoren die van invloed zijn op het draagvlak voor, en de naleving van, coronamaatregelen. Ook over de communicatiestrategieën die het publiek kunnen helpen bij het begrijpen van en omgaan met de maatregelen is veel kennis vergaard. In dit document beschrijven we de belangrijkste communicatiestrategieën voor het informeren, motiveren en ondersteunen van de burger om de maatregelen na te leven.
Behavioural scientists and communication professionals have learned a great deal about the factors that affect public support for and compliance with coronavirus measures. They have also gained a lot of knowledge regarding the communication strategies that can help the public to understand and deal with the measures. This document describes the main communication strategies for informing, motivating and supporting citizens to comply with the measures.
Behavioural scientists and communication professionals have learned a great deal about the factors that affect public support for and compliance with coronavirus measures. They have also gained a lot of knowledge regarding the communication strategies that can help the public to understand and deal with the measures. This document describes the main communication strategies for informing, motivating and supporting citizens to comply with the measures.
Description
Publisher
Rijksinstituut voor Volksgezondheid en Milieu RIVM