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Matrix 'Communicatiemethoden voor ondersteunen gedrag'
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Series / Report no.
Open Access
Type
Report
Language
nl
Date
2021-10-01
Research Projects
Organizational Units
Journal Issue
Title
Matrix 'Communicatiemethoden voor ondersteunen gedrag'
Translated Title
Matrix ‘Communication methods for supporting behaviour’
Published in
Abstract
"Tijdens de coronacrisis is veel kennis opgedaan over factoren die van invloed zijn op gedrag en over communicatiemethoden waarmee we gedrag kunnen ondersteunen. Door te begrijpen welke factoren van invloed zijn op iemands gedrag en welke methoden hierbij passen, kun je succesvoller zijn in het ondersteunen van gedrag.
In het document Matrix 'Communicatiemethoden voor ondersteunen gedrag'(externe link) (d.d. 1 oktober 2021) worden deze factoren en de communicatiemethoden die daarbij passen beschreven en ondersteund met voorbeelden uit de praktijk.
Vanuit de RIVM Corona Gedragsunit bieden we dit document aan als hulpmiddel voor professionals bij het ontwikkelen van communicatiematerialen en interventies om gedrag te ondersteunen. De coronacrisis vormt de inspiratiebron waarop de voorbeelden zijn gebaseerd, maar de matrix is ook te gebruiken bij andere thema’s waarbij het gaat om ondersteunen van gedrag, zoals duurzaamheid en preventie. "
"During the COVID-19 crisis, extensive knowledge was acquired about factors that may influence behaviour and about communication methods that we can use to support behaviour. Understanding which factors affect someone’s behaviour and which methods are appropriate in response enables us to be more successful in supporting specific behaviour. The document matrix on ‘Communication methods for supporting behaviour’ (1 October 2021) describes these factors and the corresponding communication methods, supported by examples from actual practice. This document is offered by RIVM’s Behavioural Unit as a resource for professionals in developing communication materials and interventions to support specific behaviour. The COVID-19 crisis may have inspired these examples, but the matrix can also be useful in the context of other themes related to supporting specific behaviour, such as long-term sustainability and prevention. "
"During the COVID-19 crisis, extensive knowledge was acquired about factors that may influence behaviour and about communication methods that we can use to support behaviour. Understanding which factors affect someone’s behaviour and which methods are appropriate in response enables us to be more successful in supporting specific behaviour. The document matrix on ‘Communication methods for supporting behaviour’ (1 October 2021) describes these factors and the corresponding communication methods, supported by examples from actual practice. This document is offered by RIVM’s Behavioural Unit as a resource for professionals in developing communication materials and interventions to support specific behaviour. The COVID-19 crisis may have inspired these examples, but the matrix can also be useful in the context of other themes related to supporting specific behaviour, such as long-term sustainability and prevention. "
Description
Publisher
Rijksinstituut voor Volksgezondheid en Milieu RIVM